Market Research Reports

Dick has authored sixteen comprehensive market research reports on interaction recording, workforce management, and other contact center applications. Each report explores significant trends and market drivers, projects current and future market size, provides market shares for all major vendors, and contains highly detailed profiles of each major vendor. The executive summary itemizes the actions and strategies vendors must take to grow market share. Pelorus reports are crisp and to the point –rarely exceeding 125 pages.

Custom Market Research

Sometimes clients need information that is not contained in any published report. Examples are:

  • Which market segments are best suited to our products?
  • What is the potential market for our products?
  • How can we make our products more competitive?
  • What are the most effective sales channels for our products?
  • What messaging points will be most effective?
  • What are some new markets we should be addressing?

Pelorus Associates has helped many companies with answers to questions like these. Our research is fast, accurate, confidential, and performed at a substantially lower cost than other consulting firms. We rely on extensive secondary research and, in partnership with Contact Center Pipeline, direct surveys of contact center decision-makers and influencers.

White Papers

Pelorus Associates is one of the most widely published and most widely read authors of White Papers serving the contact center industry. Our papers are well-crafted, thoroughly researched, easy (even fun) to read, and build a solid case for your solution.

Marketing Communications

You may not need a retainer-based public relations firm to create content for your blog, a case study, speaker for your sales meeting, press release, article for a trade magazine, or narrator for a Webinar. Pelorus Associates can do this quickly, professionally, and economically.

Strategic Planning

We have worked with large global organizations and emerging growth companies to help achieve sales growth in the highly complex and highly competitive contact center space. Examples include crafting marketing plans, identifying new market opportunities, researching acquisition targets, and identifying strategic partners.